Why Criteria Matter More Than People Think
Most first-time buyers start with a rough idea: something profitable, not too big, ideally local. That is not criteria, it is a mood. Brokers and advisers cannot act on a mood, and neither can you when a deal lands on your desk and you have thirty seconds to decide whether it is worth a phone call.
Written criteria force you to make decisions early, when they are cheap, rather than three months into a process when you are emotionally invested and thinking with your gut instead of your head.
Read the full guide, free for members
3 more sections, plus the readiness assessment, targeting workbook, deal structure builder and diligence room.